“I Love the Habano Atmosphere and Culture”


That’s what the president of Souza Cruz, Brazil’s largest producer and seller of cigarettes –and partner of Brascuba Cigarrillos S.A.- had to say about the recently-concluded festival

Souza Cruz President Andrea Martini told the Habanos Newsletter that this 16th edition of the Habano Festival –his first in attendance- went his expectations one better.

“I’ve loved it. This is a great party. I’m a cigar smoker and events like these are particularly interesting,” said the president of Brazil’s largest producer and seller of cigarettes, and partner of Brascuba Cigarrillos S.A.

“I love the ability to put products on the spotlight, especially the newest ones, but generally speaking I love the atmosphere and culture around habanos during the festival. The quality of the lectures and presentations, the organization, the flow of information… this is a unique event and people feel like home every year,” he concluded.