Cohiba Behike, Habanos S.A.’s most exclusive Line, is Born


20/02/2010

As part of the XII Habanos Festival in Cuba, Habanos s.a., leader and international benchmark in the premium tobacco market, has this morning announced the company’s most important launches for 2010: Cohiba Behike, a new line that will set a new standard among smokers worldwide for its exclusive limited production, and two new vitolas as part of the Romeo y Julieta brand, namely Julieta and Wide Churchills.

The Cohiba Behike line, which can be enjoyed for the first time at the Gala Evening on 26February, is without doubt one of the greatest novelties at the XII Habanos Festival. It will be produced in very limited quantities every year at the exclusive El Laguito factory, and the rolling process, using tobacco leaves selected from the finest plantations in San Juan y Martínez and San Luis, will incorporate the Medio Tiempo for the first time – a very rare leaf which offers exceptional character and taste.

The natural scarcity of the Medio Tiempo, taken from the upper leaves of sun-grown tobacco plants, and which not all plants produce, makes Cohiba Behike a limited available product which will be somewhat inaccessible for lovers of habanos.

Cohiba Behike joins existing lines with the Cohiba brand name. Its three new heavy ring gauge vitolas havenever existed before as Habanos formats. As well as guaranteeing an excellent combustion, they will allow the smoker to appreciate and enjoy the full intensity of its flavour: BHK 52 (52 band gauge x 119mm length), BHK 54 (54 band gauge x 144mm length) and BHK 56 (56 band gauge x 166mm length).

Each of these cigar-bands is presented in an exclusive lacquered box of 10, and for the first time the Behike band incorporates two security holograms.

The Festival’s second launch will be Wide Churchills, a new vitola from the Romeo y Julieta range, which will be enjoyed on the Welcome Evening.

Its special dimensions (55 band gauge x 130mm), unique to this Habanos vitola cigar, make Wide Churchills an especially attractive Habano for those smokers who appreciate heavy ring gauge cigars with a well-balanced aromatic flavour.

Julietais the last major launch that Habanos S.A. will present during this Festival, and also forms part of the Romeo y Julieta brand. Specially designed for ladies, Julieta seeks their complicity in a sphere traditionally associated with men.

Made with tobaccos from Vuelta Abajo, Julieta is a slender, medium length aromatic cigar (33 band gauge x 120mm), with the characteristics of a Habano that can be enjoyed in a short amount of time. It is presented in an exclusive pack designed specially for this new Habano.