COHIBA PIRÁMIDES EXTRA OPENS THE XIV HABANOS FESTIVAL IN PRESENCE OF PERSONALITIES FROM ALL OVER THE WORLD


29/02/2012

The 14th edition of the traditional gathering in Havana (Cuba) of lovers of the best tobacco in the world began on Monday, 27 of February: the Habanos Festival. It attracts 1500 participants from more than 70 countries. Among them are numerous personalities from around the world, including American actor and Habanos enthusiast Jim Belushi, who tasted the first product launch at the event: the Cohiba Pirámides Extra, exclusively presented at the Welcoming Night.

During this event, the legendary British guitarists Jack Bruce and Phil Manzanera, and the Cuban singer Augusto Enriquez, played at a concert featuring a mixture of different influences and Cuban musical styles including son, rumba, bolero, rock and Afro-Cuban jazz.
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In addition to the plantations visit in Vuelta Abajo* (D.O.P), the preliminary stage of Habanos* (D.O.P.) and Vinhos do Porto (D.O.C. – Port Wines) alliance was held. Another union of exclusive products occurred on Tuesday; a tasting of the two of the most prestigious Cuban brands top range products with one of the most prized rum’s by expert distillers, Havana Club Máximo Reserva 100 años, (an exceptional and very limited edition) and Cohiba Behike, the most exclusive line of the emblematic Habanos brand: Cohiba.

Another significant combination of Habanos with the world´s best gastronomy occurred yesterday. The event celebrated the 520th Anniversary of the Discovery of tobacco in Cuba by Europeans. Chef Sergio Torres, from the Dos Cielos restaurant in Barcelona, awarded one Michelin star, attended this event. He has designed one of the main dishes tasted during the night. His creative culinary concept was based on the gastronomic exchange which occurred with the discovery of the New World: American native frijoles with mushrooms and native truffles from Europe. Montecristo 520 Edición Limitada 2012 was the most exclusive Habanos presentation of the night.

Andrés Arteaga, from Chile, Luis García, from México and Cuban Daniel Reyes, will have to wait until Friday to discover which one of them is the best Habanosommelier. The prestigious Award recognises the increased interest in seeking advice from experts in gastronomy and tobacco at some of the world´s most exclusive restaurants.

Ahead of the Gala Dinner event on Friday 2nd March which will mark the closure of the XIV Habanos Festival, documentary Cigars: the heart and soul of Cuba, produced by James Suckling and directed by James Orr (recognized film director of films such as Three Men and a Baby, Mr. Destiny and Father of the bride) will be shown.

The Gala Dinner will be dedicated to Romeo y Julieta and will include the launch of two new products - Romeo y Julieta Churchills Reserva 2008, first reserve from the brand, and Romeo y Julieta Petit Churchills, a new vitola will delight (thanks to its format) the characteristic aromatic and balanced flavor offered by the brand on any occasion. The Festival will conclude with the traditional Auction of Humidors which represent the most prestigious Habanos brands Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey and H. Upmann. The money raised will be donated to the Cuban Public Health System which over the past 11 years has received over $9 million as a result of the auction.

Corporación Habanos s.a.:

Corporación Habanos s.a., is the world leader in the premium cigar market (Hand made cigars), sells Habanos in both Cuba and the rest of the world. To this end it has an exclusive distribution network, with presence in more than 150 countries across the five continents. For more information, please visit: www.habanos.com.
Habanos s.a. currently distributes all 27 Cuban brands that belong to the Habanos (D.O.P) Protected Denomination of Origin with a range of products that includes all 27 premium Cuban Brands (made with the process Totalmente a Mano- Totally by Hand-, a process only applied in Cuba today, that was used for the first time almost 3 centuries ago in the island). Some of the most important Habanos brands are Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann, Punch, San Cristóbal de la Habana, Trinidad and Bolívar, among others. For more information, please visit: www.habanos.com.

*(D.O.P.) Protected Denomination of Origin

For press information:
Habanos S.A.: Daymi Difurniao (ddifurniao@habanos.cu, +535 279 46 45)
Ogilvy PR: Ana Martín-Cleto (ana.martincleto@ogilvy.com, +535 279 24 84 / +34 610 53 27 47)
Inmaculada Vela (inmaculada.vela@ogilvy.com, +34 620 81 31 39)