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23/02/2010

Even though men make up the largest chunk of habano consumers, the new Julieta vitola from the Romeo y Julieta brand is showing up at the 12th Habano Festival with a special launch that can be construed as a gesture of complicity from Habanos S.A. to women, whose presence has been so fundamental and decisive in the history and the present of this traditional Cuban product.

The new vitola dedicated to women is not only a tribute to the feminine sector within the island nation’s tobacco industry, but also an attempt to bring today’s glamorous and sophisticated femmes closer to this product they have been linked to one way or another.

It’s an aromatic vitola that burns magnificently and has been made with leaves from Vuelta Abajo, the land of the world’s finest black tobacco. Its thin ring and midsize length will give those puffing on it a very pleasant experience.

Its case has been exclusively designed for this vitola, featuring a recreation of the brand’s colors and logo, but with a beautiful feminine touch of curves and edges that makes it a practical, easy-to-carry container.

Format

Ring gauge 33 (13.10 mm) x 120 mm long.

Presentation

5-unit aluminum compact case.

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