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12/12/2012

Cohiba Piramides Extra

One of the most exclusive products of Habanos S.A., the Cohiba Pirámides Extra, was recently launched at the Cuban national market in the Casa del Habano, in the Havana Club.

The Cohiba Pirámides Extramaintains the blend of the Classic Line of Cohiba, which provides a mild to strong flavor and is totally hand made with leaves selected from the selections of the best plantations in San Juan y Martinez (P.D.O.) and San Luis (P.D.O.) in the Vuelta Abajo zone (P.D.O.) in the region of Pinar del Rio (P.D.O.), Cuba.

Cohibais an exclusive brand highly coveted by the more experienced smokers, as besides its indisputable quality and history, is the only one in which three of the four types of leaves used for the preparation of their cigars -dry, light and medium time-, undergo an additional fermentation in barrels, a very special process which results in unrepeatable scent and flavor.

The new Cohiba Pirámides Extrais further distinguished by being equipped with the new band that the brand of Habanos will wear, now with a new design of the Indian head and other holographic elements, both visible and not visible, which ensure a greater product safety.

Cohiba, brand created in 1966, presents the Línea Clásica 1492, Cohiba Maduro 5and Cohiba Behike. The new Cohiba Pirámides Extra(ring gauge54 x 160 mm long) was inserted into the Classic Line and its production is very exclusive.

In the presentation, Jorge Luis Fernandez Maique, commercial vice president ofHabanos, S.A., said that despite the anti-smoking campaigns and the global economic crisis, the upward trend in the sale of the product is maintaining in units and values, both in the traditional markets and in other emerging ones in Asia, Russia and the Middle East.

He also said that Habanos, S.A.currently maintains a 70 percent share in the market of the Puro Premium worldwide, except in the United States, where the irrational policy of the economic and commercial blockade deprives its citizens from enjoying the world's best cigar.

 

Cohiba Piramides ExtraCohiba Piramides ExtraCohiba Piramides Extra

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