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In a bid to increase the knowledge on the premium cigar realm, the International Seminar was inaugurated by Habanos S.A’s top executives within the framework of the 20th Festival on the best cigar on the planet.

"We must learn from the exquisite Cuban product’s history and tradition. That’s the reason why we have put together specialists from different Habano-related fields, who will be giving master classes during the event," Ernesto Gonzales Rodriguez, Operative Marketing Director for Habanos S.A., said in his keynote speech. 

Ph.D. in Historic Sciences Eduardo Torres Cuevas is one of the speakers. He gave a lecture on the cultural and historical significance of the Cuban cigar industry. The International Seminar will be in session through Friday. It stands out as a window to the Habano culture as it tries to favor exchange and dialog among experts and aficionados.

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