Costa Rica Successfully Rolls Out its Habanos Academy




A new Junior Course was recently taught by the Habanos Academy in Costa Rica in a bid to continue the work started a couple of years ago with the implementation of these courses by Cruz Canela & Trust GB S.A., an Exclusive Distributor of Habanos S.A.


The Junior Course Diploma was given to nine people that work for Café Britt, an internationally prestigious manufacturer of products related to gourmet coffee and chocolates, with over 50 stores in Costa Rica, including some in airports and luxury hotels. 


The Junior Course was given by Luis García Cruz, manager of Cruz Canela & Trust GB S.A., who got his degree in the Master Course in January 2012, in Havana.


Participants, workers of Britt’s stores at San José’s Juan Santamaría International Airport and company executives looked deeply into the Habano culture, so they could later on pass it on to their clients.


Habanos Denomination of Origin, the taste territories, the preservation of Habanos or the verification of the product’s authenticity, were some of the majors studied and passed with high marks by the graduates.


The course took place at La Casa del Habano in San José, Costa Rica, and Britt head offices in Costa Rica.


The Junior Course is part of a strategic plan that has made the sales of Habanos jump to a new high in Costa Rica, as the sales of the Cuban cigar have statistically soared in recent years in Britt’s stores. 


Costa Rica’s Habanos Academy is preparing new courses, some of which will specifically target Britt’s workers in other international airports or stores lodged in hotels along the country’s coastline.


The Habanos Academy is a training system promoted by Habanos S.A. in an effort to spread the coherent knowledge of the Habano world, prepare true promoters on this product’s culture around the world and provide more information on Habanos.


The main objective is the specialized education of people whose activity is directly linked to the marketing of Habanos, mainly worldwide Habano Exclusive Distributors.


The Habanos Academy has laid out a three-course system: Junior, Senior and Master. The difference hinges on the level and objectives passed.