A Fancy Night of History, Traditions


Noche de Bienvenida. XVII Festival del Habano“It’s such a pleasure to see so many beloved and well-known people in a business in which we share both a liking and a passion. I’d like to avail myself of this opportunity to welcome Inocente Nuñez as Habanos S.A. new co-president. I’m sure we’ll be able to join hands to further strengthen and buttress what we are today: the world’s leading company in the market of premium cigars.” 

So said Habanos S.A. co-president Luis Sanchez-Harguindey Pardo De Vera during the opening night held at the former Tobacco & Wood Warehouse in the capital’s harbor, a unique and heritage-rich enclave of industrial Havana. 

“It’s my pleasure to join this significant effort conducted by Habanos S.A., and I do it fully aware of the tremendous challenge ahead of me. But I’m absolutely sure that together we will get the job done in terms of the goals we want to achieve”, said Inocente Núñez Blanco, also Habanos S.A. co-president, during his remarks in this event that paid tribute to Romeo y Julieta and its Gran Reserva Cosecha 2009. 

Romeo y Julieta’s first-ever Gran Reserva in its celebrated Wide Churchills vitola, has panned out to be quite a symbol of the brand since its big break five years ago within the framework of the 12th Habano Festival. 

All leaves used for rolling this fully hand-rolled cigar (filler, binder and wrapper) were harvested in 2009 in Vuelta Abajo, Pinar del Rio, Cuba and endured a long and thorough aging process for five years. This is indeed a one-and-only and exclusive production of 5,000 numbered boxes that speak volumes of the brand’s absolute and prideful excellence.

This new Gran Reserva underscores the unique character of habanos as a Protected Denomination of Origin. Featuring its unique sizes within Habanos’ regular portfolio, this vitola is especially luring for those smokers who prefer thick ring-gauge habanos packed in a well-balanced and scented blend.

The Opening Night featured the performance of renowned Cuban and international artists, such as Descemer Bueno, the same songwriter and performer whose smash hit “Bailando” (performed with Enrique Iglesias) grabbed three 2014 Latin Grammy awards in the Song of the Year, Best Urban Performance and Best Urban Song categories.

The experience was sprinkled with the charm of the place and its breathtaking view of the Havana Bay, whose history harks back to the late 18th century, the time when this coastal area served as the launching pad for the refurbishment of the Havana seaport.