Habanos Day Mexico 2017:Luxury and Tradition from Cuba


On March 15th, the fifth edition of Habanos Day Mexico, an event that promotes luxury and tradition through an iconic Cuban product: the Habano, unfolded.

The event, organized by Importadora y Exportadora de Puros y Tabacos (IEPT), Exclusive Distributor for Habanos in Mexico, aims to gather sybaritesfrom around the globe to an all-senses joy in a pleasure atmosphere through activities that cultivate the interest and knowledge of such a great product: the Habano.

Pablo Velasco, Chief Executivefrom Importadora y Exportadora de Puros y Tabacos’, commented: “We are very happy to celebrate, once again, this unique experience in which Cuban culture and tradition merge with the sophisticated Cigar and we are proud to acknowledge the Habanos Day Mexico, as it is an event celebrated in many countries around the world. We had great audience in our latest editions and this year was no exception.”

Habanos, Cuban drinks, music, dance and good talk were some of the enjoyments that awaited guests during this Edition at the Cuban Embassy, which welcomed over a thousand Habanos enthusiasts in what has no doubt turned out to be its most successful edition ever.

Habanos Day Mexico 2017 opened with a cigar-rolling workshop where people could know about the different stages a Habano making process, ranging from the seedlings, the harvesting, the hard work done by the tobacco planters and Cuban cigar rollers, all the way to its marketing and sale.

There were also several activities that attendees had the opportunity to enjoy, such as a drink course conducted by Havana Club, in which guests met and practiced the blending, mixing and process of some of the most traditional Cuban drinks, as well as the most expected launching of Tributo 2017, a new iconic line product from Havana Club.  

Habanos Day Mexico 2016 was a pure Cuban essence experience where Cuban cigars paired with the most traditional rhythms and flavors of island nation.