Habanos Excels in Panama’s Expocomer Fair


As part of the Cuban Chamber of Commerce delegation, Habanos S.A. attended the Expocomer 2012 multi sector fair that took place March 21-24 at the Atlapa Convention Center, in Panama City.

Like in previous occasions, Habanos S.A. attended Expocomer with the purpose of showcasing a selection of its best products and major brands, among which are Cohiba, Montecristo, Romeo y Julieta, Hoyo de Monterrey, Partagás and H. Upmann; as well as some of the latest vitolas launched by the company like Cohiba Behike, Partagas E Series No.2, and 2011 Limited Editions.

 Moreover, specialists from the Cuba-based company took the opportunity to contact its Caribbean clients and its exclusive distributors and dealers for the region.

In addition to Habanos’ expo-sale  which attracted multiple visitors to Expocomer, the work of habano roller Guemis Diaz, who made several habanos in public and gave them away to visitors,  made the presence of the company at the Panamanian fair even more outstanding.

Expocomer, the main trade fair of Panama and one of the most important of the Caribbean, received this year more than 500 exhibitors from around 30 countries, drawn by an expanding market that also serves as a bridge to the rest of the Americas.