Habanos S.A. Flexes its Muscles at the 2013 EXPOCOMER Fair in Panama


 With a vast swatch of the finest gems in its portfolio, Habanos, S.A. joined the delegation from the Chamber of Commerce of Cuba that attended the 2013 EXPOCOMER fair in Panama, held from April 17-20 at the ATLAPA Convention center in Panama City.

 As in previous occasions, the presence of Habanos, S.A. in EXPOCOMER pursued the goal of showcasing some of the finest brands the company has to offer, including such boldface names as Cohiba, Montecristo, Partagas, Romeo y Julieta, Hoyo de Monterrey and H. Upmann, as well as the rest of its vast portfolio as the world’s leading company in the sale of premium cigars.

 This time around, EXPOCOMER showed lovers of the world’s best tobacco –the Habano- the new vitolas unveiled by Habanos, S.A. in the international markets, like Cohiba Pirámides Extra and Reserva Romeo y Julieta Lusitanias Cosecha 2007, among others.

 What’s more, attendees had the chance of touching base with consumers, with Caribbeancigars –Habanos, S.A.’s exclusive distributor for the Caribbean region, with representatives from Tropical Brands Distributions, the company’s exclusive distributor in Panama, as well as with other under-distributors from the Caribbean region, let alone lots of Habano lovers.

 On April 20, Mr. Francisco Poo del Peso, marketing director of Caribbenacigars Coorporation N.V., Habanos, S.A.’s exclusive distributor for the Caribbean, Panama, Honduras, Guatemala, El Salvador and Belize, shared views with attendees to EXPOCOMER 2013.