Habanos, S.A. Honored Once Again at Inter-Tabac 2018


Habanos, S.A. shone once again as the star of the show during the Inter-Tabac fair held on Sept. 21-23, 2018 in Dortmund, Germany.


Inter-Tabac is considered Europe’s most important tradeshow for tobacco products and accessories. This year’s edition counted on a turnout of some 625 exhibitors from 54 countries, in which Cuban cigars were once again extolled for their supreme quality.


At the Habanos, S.A. and Fifth Avenue Products Trading combined booth, attendees to the fair watched the launches of Habanos, S.A. for this ongoing year. Highlights included the Cohiba Reserva Cosecha 2014 (ring gauge 50 x 124mm long) in its Robustos factory vitola, one of the most sought-after sizes within the Habanos vitola stock. The two new Partagás No. 2 (ring gauge 55 x 120 mm long) and Partagás No. 3 (ring gauge 55 x 125 mm long) vitolas, which together with Partagás No. 1 make up the new Maduro Line of Partagás, were also showcased. And Le Hoyo de Río Seco (ring gauge 56 x 140mm long), a new vitola added to the Le Hoyo Series, also had its big break.


In the same breath, the new Habano products produced exclusively for the La Casa del Habano store network and the Habanos Specialists outlets, such as San Cristóbal de la Habana Prado (ring gauge 50 x 127 mm long) and Escogidos (ring gauge 49 x 180 mm long), from the Hoyo de Monterrey brand, were part of the launches into the world market on September 27, in Warsaw, Poland, one of the countries that attended Fifth Avenue Products Trading GMBH.


The Por Larrañaga brand, a Regional Edition produced especially for Germany, was also tasted by attendees to the Inter-Tabac Fair. The tradeshow also counted on the participation of such entities as International Cuban Tobacco S.A. (ICT), Promocigar, Coiba S.A., the Cuban Embassy in Germany and Tabacuba, headed by Justo Luis Fuentes Díaz, President of the business group, and Inocente Núñez Blanco, Co-President of Habanos, S.A.


Fifth Avenue Products Trading GmbH, Exclusive Distributor of Habanos for Germany, Austria and Poland, in the person of its president, Mr. Heinrich Villiger, presented the award to the best Habanos Specialist of the year in Germany to Mr. Mirko Pettene, manager of the Max Zechbauer Tabakwaren store in Munich.


During the trade fair, the following awards were granted to products and brands of Habanos, S.A.:


· 2018 Cigar Trophy to the Best Cuban Brand –Cuba’s Best Brand 2018- awarded by Cigar Journal to the Bolívar brand


· 2018 Cigar Trophy to the Best Cuban Cigar –Best Habano of 2018- awarded by Cigar Journal to Montecristo 80 Aniversario




The award-presenting ceremony was attended by Mr. Inocente Núñez Blanco, Co-President of Habanos, S.A.; Justo Luis Fuentes Díaz, President of Tabacuba, and Antonio de Dios, Managing Director of Fifth Avenue Products Trading.


The Inter-Tabac International Fair is an important event that grows on year after year and has panned out to be a significant gathering in the annual calendar of events for the presentations of and recognitions to the launches that Habanos makes.