Habanos S.A. Launches New Regional Editions for Mexico, Bulgaria and the Netherlands


18/12/2011

Faithful to its tradition of creating products aimed at meeting not only the most general preferences of cigar smokers, but also products specifically thought out for certain markets, Habanos S.A. has launched three new regional editions for Mexico, Bulgaria and the Netherlands.

In the case of Mexico, it’s all about the unrivalled Conde 54 of Edmundo Dantes, a special production of 1,000 boxes containing 25 units, produced with handpicked leaves of the world’s finest tobacco.

Bolivar 681 was introduced in Bulgaria, exclusively created for the Bulgarian market, in one of the weirdest formats in the world (53 x 153 mm), marketed in 10-unit pouches, with a limited amount of 2,500 boxes.

Meanwhile, Cuba’s ambassador to Netherlands, Zelmys Maria Dominguez Cortina, and the winning pitcher of the Dutch baseball team during the recently ended World Championship, Rob Cordemans, showed the first boxes of Habanos Rey del Mundo, NL No. 1, Habanos’ exclusive vitola for Netherlands, distributed by Cubacigar, which is based in Belgium and is charge of Benelux market.

Conde 54 Edmundo Dantes en MéxicoConde 54 Edmundo Dantes en MéxicoConde 54 Edmundo Dantes en México

 

 

 

 

 

 

CONDE 54 of EDMUNDO DANTES. EXCLUSIVE BRAND, VITOLA FOR MEXICO.

PalmRestaurant, located within the Presidente Intercontinental Hotel, offered in collaboration with La Casa del Habano, a distinguished dinner to celebrate the launching of Habano Edmundo Dantes Conde 54.

Mr. Max Gutmann, recipient of the 2009 Habano Manof the Year Award in the Business categoryand president of IEPT, welcomed the 130 special guests, including acclaimed sommelier James Suckling, an expert in wines and Habanos, who introduced his brand-new One World wine, One Wine, while the “Cigars, The Heart and Soul of Cuba” (Habanos, Corazon y Alma de Cuba) was being screened.

Montecristo Open Regata, H.Upmann Epicure, Edmundo Dantes Conde 54 and Trinidad Fundadores were enjoyed during the special dinner, which counted on the presence of ambassadors from Cyprus, Vasilis Philippou, and Cuba, Manuel Aguilera.

Edmundo Dantes "Conde 54"
is the vitola chosen by Habanos S.A. to be exclusively provided for the Mexican market in 2011. These 25 Habanos, produced with leaves of the best tobacco on the face of earth, make up a special production of 1.000 numbered boxes.

Edmundo Dantes Conde 54
is to be marketed byImportadora y Exportadora de Puros y Tabacos (IEPT) and will be available in the different sale outlets in Mexico.

Bolivar 681 en BulgariaBOLIVAR 681, THE FIRST REGIONAL EDITION OF HABANOS S.A. FOR BULGARIA

The official presentation of Bolivar 681 took place on November 17, 2011, during a luxury soiree at Kaliman Caribe restaurant, in Bulgaria, attended by such boldface names as that country’s artistic gymnastics team, gold medalist during the 2008 Olympics, famous singer Desi Slava and dancers from thePambos Dancing Center, among others.

Over 40 representatives of top mass media in Bulgaria attended the celebration in which an interactive animation of the birth of “Bolivar 681” cigar was displayed, its “passage” through the continents and its “rebirth” for over 350 cigar lovers present there.

Bolivar 681 en BulgariaDuring the gala dinner, Habanos S.A.’s vice-presidentof Development, Javier Terres, invited the attendees to taste the Bolivar 681, name of the new regional brand, which was voted by Habano enthusiasts in Bulgaria.

People who love the best Premium cigar of the world had to choose the name of the new Habano among the six brands on the table, ten formats and a lot of names, and Bolivar 681 was the one taken, as it expresses the characteristics of the Bulgarian spirit, their cultureand history.

Bolivar 681 en BulgariaBolivar 681 en BulgariaBolivar 681, outstanding vitola (53x153mm), exclusively created for the Bulgarian market in one of the rarest formats in the world, is sold in a 10-piece box with the traditional image of Bolivar brand and an additional band representing that it’s a “Bulgarian regional edition”, in a 2.500-box limited edition.

Furthermore, BOLIVAR 681 commemorative coin was also introduced during the gala dinner, which was specially produced for the authenticity of this Regional Edition.

EL REY DEL MUNDO NL No 1, HABANOS’ EXCLUSIVE VITOLA FOR NETHERLANDS

Cuba’s ambassador to Netherlands, Zelmys Maria Dominguez Cortina, and the winning pitcher of the Dutch baseball team during the recently-finished World Championship, Rob Cordemans, showed the first boxes of Habanos Rey del Mundo, NL No. 1, Habanos’ exclusive vitola for Netherlands, distributed by Cubacigar, which is based in Belgium and is charge of Benelux market.

The ambassador and the famous Dutch ballplayer signed the first Habanos boxes unveiled during the event.

Tony Hoevenaars, General Director of Cubacigars, explained the importance of the event, which was attended by the main customers that sell cigars in Netherlands.

Among the participants, the owner of Casa del Habano in The Hague, as well as the owners of the future Casa del Habano to be inaugurated in Amsterdam, also attended.

The evening was livened up with live Cuban music that delighted attendees and gave them a chance to tastetraditional Dutch food.