Interviews
The genuine alliance between Habanos and wines starts long before sitting at the table since both products are bound together for the passion and devotion of their makers. That’s Victor F. Pascual Artacho, Chairman of the Rioja Denomination of Origin Regulatory Council, in how own words.
A few days ago, the first stretch of the alliance between Habanos and Rioja denominations of origin was held in Spain. On its objectives and perspectives, we sat down with Don Jose Maria Lopez, Habanos S.A. Strategic Marketing Director.
Looking cool and easygoing, the celebrated Spanish chef showed up at the Intl. Conference Center. It’s his first time in Cuba and he’s come to dish out a very special plate for the dinner that celebrates the 520th anniversary of Europeans’ encounter with tobacco in Cuba.
With a 2011 fiscal year underscoring Habanos, S.A.’s increasing sales, let alone the upcoming launches and prospects of keeping up the positive performance, 2012 is expected to be the company’s third year in a row with growing numbers on the board.
Mr. Chase has been visiting Cuba for many years, lured above all by its famous habanos. However, this man’s most vital sign is his conduction of the closing-day auction at every year’s festival. And this time around he’s definitely going to be there with the gavel in his hand.