Kaliman Caribe Presented San Cristóbal de la Habana Prado to the World


The presentation of San Cristóbal de la Habana Prado anticipates two important commemorations: the 500th anniversary of the Cuban capital and the 20th birthday of the San Cristóbal brand


Kaliman Caribe, Exclusive Distributor for Habanos, S.A. in Bulgaria, made the world launch of one of the latest Habanos for the San Cristóbal brand at the Boyana Residence in Sofia, this time around with the premiere of a vitola called Prado, one of the busiest and most emblematic avenues in Havana.


For the first time, Bulgaria had the honor of being the world stage for the global presentation of a new product. Rodrigo González, Director of Strategic Marketing of Habanos, S.A., and Olia Docheva, General Director of Kaliman Caribe in Bulgaria, presented the new Habano to more than 500 guests. Among those attending the event were representatives from different parts of the world: lovers of Cuban cigars, partners and distributors from Spain, Cuba, Switzerland, Italy, the United States, China, France, Venezuela, Cyprus, Armenia, Albania, Romania, Macedonia, Croatia, Slovenia, Kosovo, among other nations.


The Boyana Residence recreated the look and the emotion of the celebrated Havana avenue this Habano brand is named after. Cuban vintage-style cars took attendees all the way to the entrance. The good atmosphere was secured by the Del Padre band, which performed music from the Buena Vista Social Club’s repertoire and other classic Cuban musical tunes.


The singer Miro was another of the special guests that delighted the audience with their best songs. Bachata-style dance animation and Latin rhythms marked the culmination of the evening. The guests enjoyed a select variety of beverages and gourmet products having the opportunity to be the first to taste the new Habano from the brand San Cristóbal de La Habana, an exclusive product for La Casa del Habano and Habano Specialist before its commercialization in the international markets.


The presentation of San Cristóbal de la Habana Prado anticipates two important commemorations. In 2019, Havana will celebrate 500 years of its foundation, while the San Cristóbal brand will celebrate 20 years of existence. During the period spanning from August 20 to September 3 of this year, Kaliman Caribe, with the support of the Municipality of Sofia, the Cuban Fund of Cultural Assets and the Embassy of Cuba in Bulgaria, held an exhibit entitled Atmosphere of Sofia and Havana at the Bridge of Lovers near the National Palace of Culture.


The exhibition commemorated the two anniversaries, establishing a parallel, by the hand of 60 interesting photographs, between different aspects of both capitals in terms of cultural, architectural and social values.