New Stuff


The Havana Club Cohiba Atmosphere rum –the latest diversification of the habano brand jointly developed by Havana Club International and Habanos S.A.- was unveiled within the framework of the 17th Habano Festival


The “Añejados” (Aged) concept is getting its big break in the 17th edition of the Habano Festival with two new launches: the Romeo y Julieta Pirámides Añejados and the Montecristo Churchills Añejados. 


The habano, like Cuba’s renowned light rum, wines and many other drinks, get a number of shades when they have been aged for a while.


The “aged” concept gets its big break with a couple of new launches: Romeo y Julieta Pirámides Añejados and Montecristo Churchills Añejados. Both are, besides, brand-new vitolas in their respective brands


Romeo y Julieta Gran Reserva Wide Churchills 2009 has been made with leaves that endured a long and thorough aging process for five years, hailing from the Vuelta Abajo, a region with Protected Denomination of Origin


Habanos s.a. has specifically developed a Regional Edition of Quai D'Orsay brand, Belicoso Royal, in collaboration with SEITA, the brand’s exclusive distributor in France.


The eagerly awaited new vitolas of the renewed Vegueros brand will be available in different sales outlets in every corner of Earth within a few weeks, what has already been labeled a true sales success, since its three innovative formats are going to position this brand as an attractive choice for people looking for peculiar and more affordable Habanos.


A brand-new hologram, with higher features, has been introduced in the already original ring of Cohiba Behike, the most exclusive line of the classic Línea Cohiba, described as Habanos’ best brand.

The new hologram enhances the tracing possibilities and security of the ring and it is going to be progressively included in Cohiba Behike’s three formats: BHK 52, BHK 54 and BHK 56.


Upmann No.2 is the emblematic vitola handpicked by Habanos S.A. to roll out the first H. Upmann Reserve in the world market



The Welcoming Evening, focusing on Hoyo de Monterrey and Partagás, ended with a spectacular beach concert by the famous band Los Van-Van

An exclusive dinner was served on Wednesday, accompanied by the new Trinidad Vigía vitola and the Edición Limitada 2014 Cohiba Robustos Supremos

The Gala Evening will close the XVI Habanos Festival in an evening full of surprises