New Stuff


The launch of the new Habano Rafael González Perlas Habano made quite a splash in Italy quite recently.

Perlas is a vitola that, because of its dimensions (ring gauge 40 x102 mm long) is described as a mid-caliber Habano, and has always been acclaimed by Habano lovers, especially those who prefer to enjoy less complex and more affordable Habanos. It now joins Rafael González brand. 


The presentation coincided with the celebration in Cuba of the 22nd Habanos Marketing and Sales workshop.

The ceremony took place in La Habana on June 18th at La Casa del Habano of the Habana Libre Hotel, with attendance of numerous Habanos s.a. executives, of its distributors worldwide and of representatives of La Casa del Habano franchise network in Cuba, which, as well as the rest of the specialized shops of the largest of the Antilles, will commercialize this Habano Torcido Exclusivamente para Cuba – “Exclusively Handmade for Cuba”, in its shops all over the Cuban territory.


Smokers from around the world will soon have a deluxe product to enjoy the summer with: the much-acclaimed Romeo y Julieta Petit Churchills, due out in coming weeks in all markets under the sun, now boasting a new format in aluminum tubes.

Following the presentation of the Petit Churchills vitola by Romeo y Julieta in 25-unit boxes in 2012 –it garnered tremendous acclaim among Habano smokers, it’s not way too hard to believe the big break in the market of the Petit Churchills in this brand-new cardboard pouch containing three aluminum tubes each will is supposed to be equally successful.


Lusitanias Gran Reserva Cosecha 2007 by Partagas has been rolled with selected 5-year-aged leaves hailing from the Vuelta Abajo territory, with Denomination of Origin.


“Based upon this old and very well-known design, the new MC design brings in a new dimension,” the Dutch businessman Henk Nota President of Vrijdag Premium Printing


Heard of a brand with a name of its own? That’s Montecristo. The Montecristo legend was born from the reading of Alejandro Dumas’ famous novel The Count of Montecristo to cigar rollers at the H. Upmann factory in Havana. Since then, the legend has grown larger-than-life, as the famous character.



Lusitanias Gran Reserva Cosecha 2007 by Partagas has been rolled with selected and 5-year-aged leaves hailing from the Vuelta Abajo territory, with Denomination of Origin.


Two new Montecristo vitolas: Petit No.2 and Double Edmundo, the first Partagás Gran Reserva, as well as the re-launch of the Vegueros brand focus the interest on the XV anniversary of the Habanos Festival.

The attendance of personalities from various fields, such as tennis player Boris Becker, jazz musician Delfeayo Marsalis, the great singer Omara Portuondo, NBA player Gary Payton, Italian tenor Darío Balzanelli and the connection to the world of gourmet gastronomy, including the Alliance between Habanos and Rioja, are the main features in a highly exclusive Festival.

Grupo Habanos sales had a significant 6% organic growth in 2012.


Habanos, S.A. has launched the brand new Hoyo de Monterrey’s Epicure de Luxe  specially created for La Casa del Habano franchise network, which manages over 140 stores all over the world.

Hoyo de Monterrey is one of Habanos’ most historical brands. Its origin is related to the tobacco plantation from San Juan y Martinez, in the heart of Vuelta Abajo, Pinar del Rio, Cuba.


An excellent gift for both collectors and Habano lovers is no doubt the replica of an Hoyo de Monterrey Ancient Humidor, boasting a limited amount of 350 units to be exclusively sold at the La Casa del Habano franchise network around the world.