New Stuff


Just a few lucky people who attended the 12th Habano Festival’s Gala Dinner could taste the new Cohiba Behike, the most exclusive line Habanos S.A. has ever rolled out. Those formats, that have never existed in Cohiba or in any other habano brand, are not the only exclusivities. Their blends, the cases and the bands are equally exclusive.


A thousandof privileged habanos enthusiasts from 70 countries have already tasted the second vitola presented this year in the most important event in the tobacco cigar world, the Habanos Festival: Julieta. A habano wich pays tribute to women and their essential role in the history and the present development of the Habano in all its stages, from the tobacco growing, its processing into cigar to enjoyment of this product as consumer, accomplice and ally of the habano.


Even though men make up the largest chunk of habano consumers, the new Julieta vitola from the Romeo y Julieta brand is showing up at the 12th Habano Festival with a special launch that can be construed as a gesture of complicity from Habanos S.A. to women, whose presence has been so fundamental and decisive in the history and the present of this traditional Cuban product.


As in previous years, Habanos S.A. is launching its much-anticipated Limited Editions.

Montecristo, Partagas and Trinidad are the brands of choice this time around, exclusive products for the most faithful habano smokers who recognize and appreciate the exquisiteness that comes along when puffing on any of these vitolas made with tobacco leaves that have been aged for three years.