Spectacular Presentation of the Cohiba Behike in Madrid, Spain


The unveiling in the Spanish capital of the new Cohiba Behike line reached a spectacular scope for the originality of an event attended by 425 people, including boldface names from the world of fashion, the performing arts and business, all driven by the chance to take a closer look at Habanos S.A.’s best-kept secret.

Exclusiveness, elegance, strength and classiness were some of the adjectives used by the Spanish media to label the extraordinary night organized by the Club Pasión Habanos.

Actress Leonor Watling and actor Ernesto Alterio, two major figures from the realm of fashion, as well as Andres Velencoso and Laura Ponte, and businessman Luis Medina –all passionate Habano lovers- put a star spin on the night of the Cohiba Behike launch.

All of them catered to the mass media in a room of The Key Hotel, a setting specially created, designed and decked out for the occasion, lodged in a bustling industrial storehouse in Madrid now transformed into an exclusive hotel, featuring a large lobby where attendees had a chance to enjoy the new Cohiba Behike line.