Unforgettable Gala Dinner Celebrated the Launch of Cohiba Behike in Russia


20/12/2010

Unforgettable Gala Dinner Celebrated the Launch of Cohiba Behike in Russia


During the Gala Dinner at the prestigious Baltschug Kempinski Hotel in Moscow, attended by 200 guests, the new Habanos S.A.’s new Cohiba Behike line was unveiled for the first time in Russia. The launch of the Cohiba Behike turned out to be the pinnacle of the Second Habano Day in Russia organized by Top Cigars Corporation, Habanos’ official distributor in Russia, on Nov. 18.

Attendees to the memorable Moscow night dedicated to the world’s finest tobacco puffed on the Cohiba Robustos and Cohiba BHK 54 cigars.

Videos on Cohiba and a recent laser show devoted to the Cohiba Behike were shown as well. The event was wrapped up by a show of Cuban music and Latin beats that made it a night to remember for all participants.

Within that same framework, Top Cigars Corporation announced the winner of the 2010 Habano Sommelier contest’s grand finale in Russia, a recognition that went to Artem Erenburg, representing the “Horse Power Club” in St. Petersburg.

 

Contestants at the Habano Sommelier competition came up with a combination of cigars and booze for an alleged restaurant, following the guidelines dictated by the jurors.

The grand finale winner was introduced by Oleg Chechilov, chairman of the jury and recipient of the 2009 Habano Man of the Year in the Communications category.

Artem Erenbur will now represent the Russian Federation at the Habano Sommelier Contest to be held within the framework of the 13th Habano Festival scheduled for Feb. 2011 in Cuba’s Havana.

During the daytime, over 80 professionals of the cigar business participated in the seminars and lectures given by guest speakers, Eumelio Espino (Deputy Director of the Tobacco Institute of Cuba), Gonzalo Fernandez de Navarrete (Marketing Deputy Director of Habanos in Cuba), and Eric Steinbrunn (Courvoisier Brand Ambassador).

Likewise, over 11 media partners participated in the official press conference given by the representatives of Habanos in Russia and by the Marketing Deputy Director of Habanos in Cuba.