The World’s First Habanos Lounge Opens in Italy


Habanos Lounge and Habanos Terrace are two new concepts which Habanos S.A. has launched and presented this year to the Exclusive Distributors around the world.

With these new concepts, we intend to identify and promote high-end locations being indoor (Habanos Lounge) or outdoor (Habanos Terrace), where cigar enthusiasts will have the opportunity of enjoying a Habano and choosing the right pairing among a selection of distillates and other high-octane drinks. And all this much comes under a highly qualified service.

The first Habanos Lounge in the world was born in Italy, more precisely in Naples. We are talking about the historic Sisimbro tobacconist (Habanos Specialist since 2001), placed in Via Pasquale a Chiaia 14, Naples, in a comfortable atmosphere, where Anita Sisimbro welcomes customers and Neapolitan connoisseurs with high levels of service and knowhow.

The grand opening event took place the afternoon of Thursday May 25th, with the presence of Gonzalo Villalba Sánchez, Diadema S. p. A. Vice President, and a selected group of guests who enjoyed for the first time the welcoming Habanos Lounge.

To celebrate this opening in the Cloister of Santa Chiara –one of the most exclusive locations in Naples- the presentation for the Italian market of the new Punch 48, an exclusive product for La Casa del Habano and Habanos Specialists, took place.

Over a hundred people were invited to the event as they reveled in the opening puffs of this highly-anticipated Habano, presented by Diadema S. p. A., the exclusive distributor of Habanos S.A. in Italy. It was a very intense day, which will remain on the history of Habanos in Italy, with the pride of having contributed to the birth of the first Habanos Lounge in the world and the tasting of one of the jewels of the prestigious Punch brand.