XIV Habanos Festival Begins After an Excelent Year of Habanos Sales in the World


26/02/2012

Cohiba Piramides ExtraToday begins the Habanos Festival, an event that in its fourteenth edition brings together more than 1,500 enthusiasts of the best tobacco in the world, arriving in Havana (Cuba) from 70 countries. Attendees will have the opportunity to enjoy the major launchings that Habanos s.a. presents for 2012 and the many activities taking place at the Festival until Friday 2nd of March.

On Monday 27th of February, during the Welcoming Night, Phil Manzanera, Roxy Music guitarist and renowned music producer, and Jack Bruce, Cream member, the group who also joined Eric Clapton and Ginger Bake, will perform with the Cuban singer Augusto Enriquez in a show called "ECLECTIC-US".

Among those who may attend the concert will be the American actor and musician Jim Belushi, Blues Brothers member and a great Habanos enthusiast, who will be all week enjoying the many cultural events offered by the Habanos Festival.

Subsequently, the attendees could enjoy Cohiba Pirámides Extra, a unique and exclusive vitola which expands the reach of this premier Habanos brand.  This Habano, made with the "selection of the selection" of the best tobaccos of San Juan y Martinez* (D.O.P.) and San Luis* (D.O.P.), also includes a new ring and aluminum tube with innovative design and safety elements making identification easy for Habanos enthusiasts and enhancing the exclusivity of the Cohiba brand.

Romeo y Julieta Petit ChurchillsOn Wednesday 29th of February will be held the Evening 520 Year Anniversary of the Discovery of Tobacco at the Museo de Bellas Artes. Special guest, Chef Sergio Torres, from Dos Cielos restaurant of Barcelona, recently awarded a Michelin star, has designed one of the dishes to be tasted during the night, based on gastronomic exchange that occurs with the discovery of the New World made in 1492. The marriage of the best gastronomy and the best Habanos always occurs at the Habanos Festival and this time it is one of the highlighted moments of the event.

Romeo y Julieta Churchills Reserva 2008 is the launch which will star the Habanos Festival Gala Evening. It is the first Reserve of the brand, founded in 1875 and produced in its most historic vitola, Churchills.

Romeo y Julieta Churchills Reserva Cosecha 2008With a limited production of 5,000 boxes, this new Reserva plumbs the depths of the unique character of Habanos* (D.O.P) Protected Denomination of Origin status and it could be tasted exclusively on Friday, 2nd of March, climax of the Habanos Festival.

During this night it will be also presented Romeo y Julieta Petit Churchills, a new vitola with a format containing the characteristic Romeo y Julieta aromatic and balanced flavor to be enjoyed on any occasion.

The Festival will conclude with the traditional Humidors Auction in aid of Cuban Health System.

Activities program
As a novelty in this edition, Corporación Habanos s.a. has announced the International Contest Habanos in Images, aimed at directors of audiovisual works related to the Habano. It is motivated by interest in promoting knowledge and the spreading of the selfless art of artisanal cigar makers, cigar rollers, and the many other people in Cuba who participate in the creation of Habanos.

Alliances between Habanos (D.O.P) Protected Denomination of Origin - Vinhos do Porto (D.O.C.) -Port wines- , two of the Protected Denominations of Origin most historic in the world will also take place with pairings between several of the most prestigious brands of both denominations such as Habanos Cohiba, Montecristo, Romeo y Julieta,  Partagás, and Port wines Offley, Ferreira, Rozes, Warre´s, Graham´s and Dow´s.

During the week it will also take place the Trade Fair, the International Seminar and the traditional visits to tobacco plantations (in Vuelta Abajo*, Pinar del Río*) and to the factories, where attendees could learn the Habano making process.  

El Laguito, Cohiba Factory historic building only rarely visited, and La Corona, the Head of the Romeo y Julieta brand, are the factories to be visited this year.

In addition to the eleventh edition of the consolidated Habanosommelier International Contest, second Habanos Blind Tasting will be held. Participants will proceed to try 3 Habanos only through the senses of touch and taste.

The Festival then culminates with the Gala Evening where it will be held the Habanos 2011 Awards in its three categories, Production, Communication and Business and traditional Grand Humidor Auction, authentic handicraft works of art by most prestigious Cuban craftsmen, which over the past 11 years has risen over $9 million for the Cuban Health System.

Grupo Habanos 2011 Financial results

Grupo Habanos which exclusively distributes all 27 Habanos brands, all made “Totalmente a Mano”-Totally by Hand-, had a turnover of $401 million in 2011, which means an important near double digit growth (9%) following the world rising trend of luxury goods.

The market share stood at 80% market share in value worldwide, confirming its position as worldwide , leader at the Premium market (cigars made Totally by Hand).

According to Habanos s.a. co-presidents Buenaventura Jiménez and Jorge Luis Fernández Maique:
"There are certain markets in the world who continue in a time of economic crisis and consumption thereby affecting our sales, mainly Spain and Greece, but European mature markets such as Germany, Benelux, Switzerland and United Kingdom have had a positive development. In addition, there are some good developments in emerging markets in Asia-Pacific and Middle East, Russia and Brazil to compensate the decrease of the above markets.”

Corporación Habanos s.a.:

Corporación Habanos s.a., is the world leader in the premium cigar market (Hand made cigars), sells Habanos in both Cuba and the rest of the world. To this end it has an exclusive distribution network, with presence in more than 150 countries across the five continents. For more information, please visit: www.habanos.com.
Habanos s.a. currently distributes all 27 Cuban brands that belong to the Habanos (D.O.P) Protected Denomination of Origin with a range of products that includes all 27 premium Cuban Brands (made with the process Totalmente a Mano- Totally by Hand-, a process only applied in Cuba today, that was used for the first time almost 3 centuries ago in the island). Some of the most important Habanos brands are Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann, Punch, San Cristóbal de la Habana, Trinidad and Bolívar, among others. For more information, please visit: www.habanos.com.

*(D.O.P.) Protected Denomination of Origin

For press information:
Habanos s.a.:     Daymi Difurniao (ddifurniao@habanos.cu +535 279.4645)
Ogilvy PR:         Ana Martín-Cleto (ana.martincleto@ogilvy.com, +535 279 2484/ +34 610 53 27 47)
            Inmaculada Vela (inmaculada.vela@ogilvy.com, +34 91 451 21 22)